Bob and his mother, Elizabeth, set to work – making their product fresh daily. They collaborated to perfect the flavors and consistency of the frozen treat. The mother and son team added chunks of fresh fruit to the recipes and threw away any unused product after 36 hours. The Italian Ice, also referred to as water ice, was a big hit with Philadelphians, who are arguably the most discriminating water ice eaters in the United States. Today there are over 500 Rita's.
On their corporate website they boldly proclaim, "We promise happiness." These are my kind of people.
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